A few sources have mentioned that it costs upwards of $10,000 per month. You’ll have to contact Google support about the pricing. The free/standard version of Google Analytics is great for most businesses.īut a paid version also exists-Analytics 360. Sometimes the platform takes long a time to process the required data.Data filtering, manipulation, and funnel analysis.Data collection application program interfaces.Data visualization and monitoring tools.Some useful features of Google Analytics include: Google Analytics offers integration with other tools such as Google Ads, Salesforce Marketing Cloud, Google Data Studio, Google Search Console, Google Search Ads 360, Google Optimize 360, Google Display & Video 360, Google Ad Manager, and Google AdSense. Here’s a screenshot showing the age and gender of the visitors on our website. To give you an idea of how demographics work on Google Analytics. In addition, Google Analytics also gives us information on sessions, new sessions, and average session duration. It shows number of returning visitors and new visitors. Here is another example of one of the features of Google Analytics. Most of the traffic on our website is through organic search. Our team uses Google Analytics, in the screenshot below there is a graph showing what is the main source of traffic on our website. Once the data is collected, Google Analytics converts it into easy-to-read reports. Google Analytics can also give you keyword information and lets you track social media activity, spot trends, and integrates other data sources to assist you in making well-informed business decisions. You can also monitor where your traffic is coming from. It gives you valuable information about key metrics such as total users, active users, bounce rate, page views, engagement rate, and more.
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Google Analytics is an easy-to-use and free content analytics tool that lets you analyze your website and visitors so you can improve your marketing strategy as you go. In this post, we’ve listed 8 of the best content analytics tools out there.
Now, it can be tricky to decide which content analytics tools to invest in. These can help you with your strategy and correct course as you go. But, to measure how effective your content is at achieving the goals you’ve set, you’ll need to invest in some content analytics tools. Content has become one of the most efficient ways to drive traffic to your website.
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